A name. A number. More questions.
Generic life insurance lead
- Looking for
- May just want the cheapest term coverage.
- Ready to talk?
- You still have to find out.
- Screening
- Budget and product interest may be unknown.
FOR AGENTS WHO SELL IUL
Stop Buying Generic Life Insurance Leads.Get IUL Leads Worth Calling.
We find people interested in permanent life insurance, screen their budget and interest, and send qualified leads straight to your team.
VSL PLACEHOLDERYour next conversation starts here.
Illustrative AI-generated image · founder photo & video pending
- $85 per qualified lead
- No monthly retainer
- We fund the advertising
The difference
Not Every Life Insurance Lead Is an IUL Lead.
Screened before it reaches you
IUL Retirement Strategy Lead
- Looking for
- Permanent protection and cash-value potential.
- Ready to talk?
- Willing to speak with a licensed agent.
- Screening
- Agreed budget, contact, state, and exclusivity checks.
A better starting point—not a promise that every prospect will purchase.
People, not just phone numbers
Different reasons to start a conversation.
Illustrative consumer motivations—not customer stories.
Retirement Planning
Thinking Beyond the 401(k)?
Family Protection
Protection That Lasts.
Business Continuity
Protect What You've Built.
AI-generated illustrative photos, not actual clients. These are potential consumer segments—not three products guaranteed to meet the same $85 qualification standard. Our flagship product is the IUL Retirement Strategy Lead.
The bigger picture
The IUL Market Is Growing. Better Conversations Still Matter.
$4.5 Billion
2025 U.S. IUL new annualized premium
+17%
IUL premium growth in 2025 versus 2024
40%
U.S. adults reporting they need life insurance or more coverage in 2025
The 40% figure reflects a broader life insurance need gap—not IUL buyers.
Sources: LIMRA · March 19, 2026LIMRA · 2025 Facts About Life Insurance
How it works
We Find Them. We Screen Them. You Talk to Them.
You pay for accepted leads. We pay for the ads and handle the screening.
01
Attract
We pay for the ads and find people exploring permanent life insurance.
02
Contact
We follow up, ask what they’re looking for, and check their contact details.
03
Qualify
We screen their budget, product interest, state, and willingness to talk.
04
Deliver
Accepted leads go straight to your CRM, with the details your agent needs.
Less time screening. More context for the first call.
What makes a lead qualified?
Know Who You're Calling—and Why.
You know what the prospect is interested in before your agent makes the first call.
Sample consumer profileILLUSTRATIVE RECORD
Qualified for Delivery
Screened under agreed buyer criteria
- Primary interest
- Permanent insurance and cash-value potential
- Monthly premium budget
- $300–$499, self-reported
- Contact information
- Meets agreed verification standard
- Service state
- Eligible
- Interest in agent conversation
- Confirmed
- Delivery
- Exclusive
$300+/month self-reported premium screening threshold, unless otherwise agreed. Self-reported budget is not verified financial capacity. Administrative screening does not establish suitability, insurability, or certainty of purchase. Acceptance and exclusivity follow the signed buyer agreement.
CRM handoff & optional support
Straight to your CRM. Ready for your team.
The lead, screening answers, source, and available consent details arrive together in your designated system.
Our Acquisition CRM
Source & available consent
Qualification
Agreed screening criteria
Your Designated CRM
Lead & screening details
Your Licensed Agent
The insurance conversation
Optional · separately agreed
Need help getting the call on the calendar?
- Scheduling & rescheduling
- Confirmations & reminders
- Administrative follow-up
The $85 product is an accepted qualified IUL Retirement Strategy Lead, not a booked or attended appointment or issued policy. GHL is expected on our side, subject to confirmation; integrations depend on onboarding, access, and compatibility.
DeliveredContactedBookedAttendedAppliedApprovedPlaced
Tracked where available and authorized—not guaranteed deliverables or standard additional payment milestones. Your licensed team handles suitability, insurance advice, and sales.
Simple, prepaid pricing
Start small. See how it fits.
$85 per accepted qualified IUL Retirement Strategy Lead. No monthly retainer. No separate advertising-management fee.
Starter
20 qualified IUL leads
$1,700
Prepaid · $85 per accepted qualified lead
- Exclusive delivery under agreed terms
- Defined qualification standards
- Screening details & CRM handoff
- Available lead-status tracking
Growth
50 qualified IUL leads
$4,250
Prepaid · $85 per accepted qualified lead
- Exclusive delivery under agreed terms
- Defined qualification standards
- Screening details & CRM handoff
- Available lead-status tracking
Scale
100 qualified IUL leads
$8,500
Prepaid · $85 per accepted qualified lead
- Exclusive delivery under agreed terms
- Defined qualification standards
- Screening details & CRM handoff
- Available lead-status tracking
Prepaid before activation. Fulfillment, acceptance, verification, exclusivity, duplicates, and replacements follow the signed buyer agreement. Appointment support is optional and separately defined.
Need 100+ leads? Let’s discuss custom volume
Who it’s for
You know IUL. You need more people to talk to.
For experienced agents, brokers, and agency leaders who can handle the conversation—but need help finding the right people.
- Experienced in IUL and permanent-insurance conversations
- Appropriately licensed, with a needs-based approach
- Ready to respond promptly and work the purchased volume
A few things worth knowing
Your next step
Start With 20 Qualified IUL Leads. Scale When the Numbers Make Sense.
Start with a manageable volume. See how the leads fit your team. No monthly marketing retainer—we fund the ads.
20 leads · $1,700 prepaid · $85 per accepted qualified lead